Understand the Market
Practical market insight and entry strategies aligned with your objectives.
GERMANY · GHANA
Investing in
West Africa.
Connecting European ambition with West African opportunity.
We support German and European companies in identifying opportunities, building trusted partnerships and navigating market entry in Ghana and West Africa.
Discuss your Ghana strategyNEW · INSIGHTS & PERSPECTIVES
A fresh look at Ghana’s economy
Discover Dr. Shaif Abakah’s perspective on Ghana’s economic recovery and what it means for international investors and businesses.
Read the article →YOUR BUSINESS BRIDGE
More than market information.
Local access. Trusted relationships. Execution.
Meet the Right People
Access to relevant companies, decision-makers, institutions and specialists.
Move from Contact to Business
Coordination, follow-up and implementation support on the ground.
BUILT BETWEEN GERMANY AND GHANA
At home in Germany.
At home in Ghana.
InWest Africa was created to strengthen business and investment relationships between Europe and West Africa, with a particular focus on Germany and Ghana.
Our team combines German business understanding with Ghanaian market knowledge, cross-cultural experience and trusted relationships on the ground.
We understand that successful market entry requires more than reports and data. It requires the right partners, local context and the ability to turn introductions into concrete business relationships.
WHAT WE DO
From market interest to market entry.
Market Entry Strategy
Assessing opportunities, market conditions and practical routes to market.
Business Partner Search & B2B Matchmaking
Identifying customers, distributors, suppliers and cooperation partners.
Investment & Opportunity Identification
Identifying business, partnership and investment opportunities aligned with your strategic objectives.
Institutional & Professional Access
Facilitating introductions to relevant institutions, business organisations and qualified local professionals.
Executive Business Missions
Tailored programmes combining targeted meetings, company visits and relevant institutional engagements.
Implementation & Local Support
Follow-up, coordination and ongoing market-development support on the ground.
OUR APPROACH
Assess → Connect → Execute
Assess
We understand your objectives and what you need from the Ghanaian market.
Connect
We identify relevant companies, decision-makers, institutions and professional partners.
Execute
We facilitate engagement, coordinate follow-up and support practical next steps on the ground.
A TWO-WAY BRIDGE
Connecting Ghanaian businesses with Europe.
InWest Africa also supports Ghanaian companies seeking business relationships, strategic partners and opportunities in Germany and Europe.
OUR TEAM
Built between Germany and Ghana.
Our team combines German business understanding, Ghanaian market knowledge, cross-cultural experience and specialist expertise.
Samir
Abu Kharbag
Managing Director
With extensive business experience across Germany and Ghana, Samir combines international logistics and management expertise with first-hand knowledge of the Ghanaian business environment.
Open-minded and comfortable working across cultures, he has built his career around bringing people together, understanding different perspectives and building trusted relationships. His approach is practical and solution-oriented: identifying challenges, finding workable solutions and connecting the right people to move opportunities forward.
Having lived and worked in Ghana for eight years, Samir brings practical market understanding, cross-cultural experience and a long-standing network of relationships to InWest Africa.
Germany · Ghana
Priscilla Rachel
Kissi
Business, Project Coordination & Community Engagement – Germany & Ghana
With professional experience spanning Ghana and Germany, Priscilla brings a strong understanding of both business environments and cultures, alongside a personal commitment to humanitarian causes and community wellbeing.
Her background in international logistics, export operations and customer service is complemented by project coordination skills, supporting effective planning, coordination and delivery.
Her Ghanaian roots, long-standing experience in Germany and ability to connect with people strengthen InWest Africa’s capacity to support businesses, charities and NGOs through cross-cultural communication, partnership building and practical project coordination.
Germany · Ghana
Dr. Shaif
Abakah
Independent Adviser – Business Development, Innovation & Strategic Partnerships
Dr. Abakah is a research scientist, entrepreneur and business adviser with over 12 years of experience across Ghana, Germany and the United Kingdom. He combines expertise in agribusiness, research and sustainable innovation with practical experience in proposal development, market-entry support, investor and partner introductions, and project management.
His work strengthens InWest Africa’s capabilities in business development, innovation and strategic partnerships, helping clients connect with investors and business partners and advance projects across Europe and West Africa.
Ghana · Germany · United Kingdom
INSIGHTS & PERSPECTIVES
Perspectives on Ghana's evolving economy.
Ideas and analysis on Ghana's economy, market opportunities and cross-border business relationships.
ECONOMIC OUTLOOK · DR. SHAIF ABAKAH
Ghana's Economic Recovery: Why Investors Should Take a Fresh Look
An examination of Ghana's recovery, investment considerations and practical questions for companies evaluating the market.
Read the article →LET'S TALK
Exploring Ghana as your next market?
Whether you are evaluating Ghana for the first time, looking for a local business partner or preparing a concrete market-entry initiative, we can help you understand the opportunity and identify the right next steps.
Discuss your Ghana strategySamir Abu Kharbag
Managing Director
samir@inwestafrica.com+49 178 196 4665+233 59 737 7930Germany · Ghana